#74A87B Hex Color
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#74a87b is a muted, medium-light green with soft gray undertones and moderate saturation. Its grounded appearance suits sustainability, organic, pharmacy, gardening, and finance branding. Use it as a supporting tone beside charcoal or warm cream. Black text achieves about a 7.6:1 contrast ratio on this color. The hex code is #74a87b.
Questions about #74a87b
What is #74a87b in RGB, HSL and CMYK?
In RGB, #74a87b is rgb(116, 168, 123), in HSL hsl(128, 23%, 56%) and in CMYK 31%, 0%, 27%, 34%.
Does #74a87b read warm or cool?
#74a87b reads as a softly cool, balanced green because its muted gray undertones temper the natural warmth often associated with green. It feels grounded rather than bright, making it suitable for calm interfaces, wellness visuals, and earthy brand palettes.
What colors pair well with #74a87b?
#74a87b pairs well with warm cream, charcoal, and muted earth tones, creating calm, natural-looking palettes that keep its soft green hue grounded for digital interfaces, packaging, and broader brand design projects. Add terracotta for a warmer accent.
Is #74a87b readable on white or black?
#74a87b has a 2.75:1 contrast ratio on white and 7.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.