#744D4A Hex Color
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The hex code #744d4a is a dark, muted reddish brown with warm gray undertones. Its low saturation creates a serious, dusty mood that suits moody branding, food packaging, and supporting UI elements. Use it as a dominant background with white text, which reaches about a 7.2:1 contrast ratio. Pair it with muted sage or warm cream to prevent muddy results.
Questions about #744d4a
What is #744d4a in RGB, HSL and CMYK?
In RGB, #744d4a is rgb(116, 77, 74), in HSL hsl(4, 22%, 37%) and in CMYK 0%, 34%, 36%, 55%.
What colors pair well with #744d4a?
#744d4a pairs well with warm cream for contrast and muted sage for a restrained, earthy palette; dusty rose or terracotta can reinforce its reddish warmth, while charcoal provides a deeper, low-contrast companion for layered designs.
Does #744d4a look warm or cool?
#744d4a reads as a warm, muted reddish brown because its red component and low saturation create a dusty, earthy impression rather than a crisp or vivid one. It suits serious, grounded layouts where a softer alternative to black is useful.
Is #744d4a readable on white or black?
#744d4a has a 7.23:1 contrast ratio on white and 2.90:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.