#744C3C Hex Color

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Hex color #744c3c graphic
#744c3c is a muted, desaturated brown with a somber, matte finish. It functions as a stable background for moody designs, artisan branding, or organic food products. Because of its deep value, white text provides excellent readability for body copy. The hex code #744c3c anchors layouts well, though designers should avoid pairing it with other dark, muddy tones to prevent a cluttered appearance.

Questions about #744c3c

What is #744c3c in RGB, HSL and CMYK?
In RGB, #744c3c is rgb(116, 76, 60), in HSL hsl(17, 32%, 35%) and in CMYK 0%, 34%, 48%, 55%.
What colors pair well with #744c3c in a design palette?
Because #744c3c is a deep, desaturated brown, it works best when paired with softer, lighter neutrals like cream or pale sage to prevent the layout from becoming too muddy. Avoid placing it against dark charcoal or navy, as these low-contrast combinations will obscure the design.
Is #744c3c readable on white or black?
#744c3c has a 7.39:1 contrast ratio on white and 2.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.