#744738 Hex Color

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Hex color #744738 graphic
This dusty, muted reddish-brown provides a serious, traditional tone for formal branding. Because it is quite dark, it maintains high contrast for white text at a 7.8:1 ratio. The hex code #744738 works best as a solid background in moody, sophisticated designs. It brings a grounded, earthy intensity that feels far less aggressive than bright, saturated red tones.

Questions about #744738

What is #744738 in RGB, HSL and CMYK?
In RGB, #744738 is rgb(116, 71, 56), in HSL hsl(15, 35%, 34%) and in CMYK 0%, 39%, 52%, 55%.
Does #744738 work well for body text or headers?
Yes, #744738 is highly effective for both when placed against a clean, off-white background. It offers a 7.8:1 contrast ratio against pure white, meeting strict accessibility standards while appearing much softer and more sophisticated than standard black text.
What colors pair best with the reddish-brown tone of #744738?
This earthy shade pairs beautifully with muted neutrals like sage or cream for a natural, grounded aesthetic. If you prefer higher contrast, use it alongside a crisp cool grey to let the reddish undertones stand out without looking overwhelming.
Is #744738 readable on white or black?
#744738 has a 7.77:1 contrast ratio on white and 2.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.