#744424 Hex Color

Deep, grounded brown with organic appeal

Select a Color

#744424 is a dark, unsaturated brown with muted, earthy warmth. Because of its low lightness, this hex code works best as an accent color in branding or organic packaging design rather than a large background. It pairs exceptionally well with soft cream or muted olive tones. White text provides excellent readability against this shade, meeting WCAG accessibility standards for small body copy.

Questions about #744424

What is #744424 in RGB, HSL and CMYK?

In RGB, #744424 is rgb(116, 68, 36), in HSL hsl(24, 53%, 30%) and in CMYK 0%, 41%, 69%, 55%.

How should I use #744424 in my design layouts?

Use #744424 as a grounding accent rather than a large background because of its low lightness. It anchors organic packaging or brand typography beautifully, especially when contrasted against soft, lighter tones like cream or sage to ensure high readability.

What colors pair effectively with #744424?

Pair #744424 with muted, desaturated tones to maintain its sophisticated, earthy aesthetic. It creates high-contrast, professional-looking palettes when combined with off-white, light olive, or soft mustard shades, providing both essential visual depth and clear text legibility for users.

Is #744424 readable on white or black?

#744424 has a 8.09:1 contrast ratio on white and 2.59:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.

#744424 Hex Color

Deep, grounded brown with organic appeal

Questions about #744424

Color tools

Resources