#743F78 Hex Color
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#743f78 is a dark, muted purple with a dusty violet cast and low saturation. Its matte depth suits moody backgrounds, spiritual or luxury branding, and restrained accent work. Use it as a supporting tone beside warm cream or burgundy, since large areas can feel gloomy. The hex code #743f78 supports white text at about a 7.7:1 contrast ratio.
Questions about #743f78
What is #743f78 in RGB, HSL and CMYK?
In RGB, #743f78 is rgb(116, 63, 120), in HSL hsl(296, 31%, 36%) and in CMYK 3%, 48%, 0%, 53%.
What colors pair well with #743f78?
The hex color #743f78 pairs well with warm cream, muted gold, and burgundy, balancing its cool, dusty purple character while keeping the palette grounded for editorial layouts, luxury packaging, or restrained brand systems.
Is #743f78 readable on white or black?
#743f78 has a 7.70:1 contrast ratio on white and 2.72:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.