#74319E Hex Color
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Rich and strongly saturated, #74319e is a medium-dark purple with cool violet undertones. Its high chroma brings energy and focus to calls to action, gaming interfaces, luxury branding, and creative accents. Use it as a supporting tone with soft gold or warm gray, while white text remains highly legible. The hex code is #74319e.
Questions about #74319e
What is #74319e in RGB, HSL and CMYK?
In RGB, #74319e is rgb(116, 49, 158), in HSL hsl(277, 53%, 41%) and in CMYK 27%, 69%, 0%, 38%.
What colors pair well with #74319e?
#74319e pairs well with soft gold, warm gray, cream, and muted neutrals that balance its cool, highly saturated violet character without competing for attention in polished layouts and interfaces alike.
Does #74319e look warm or cool?
#74319e reads as a cool purple because its violet undertones lean blue, while its strong saturation adds energy, focus, and a slightly luxurious mood to visual designs and digital interfaces.
Is #74319e readable on white or black?
#74319e has a 7.84:1 contrast ratio on white and 2.67:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.