#740A04 Hex Color
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This dim, deep red carries a serious and intense weight. It reads as a sophisticated alternative to brighter primaries, perfect for establishing moody or formal visual hierarchies. While its high contrast allows for clear white text, use #740a04 as an accent or secondary color rather than a primary background to avoid overwhelming the viewer. The hex code for this powerful, dark shade is #740a04.
Questions about #740a04
What is #740a04 in RGB, HSL and CMYK?
In RGB, #740a04 is rgb(116, 10, 4), in HSL hsl(3, 93%, 24%) and in CMYK 0%, 91%, 97%, 55%.
What makes #740a04 a good choice for professional design?
This deep red acts as a serious, grounded alternative to vibrant primaries, creating a formal atmosphere. Its high contrast against white makes it perfect for button states or distinct typographical accents in corporate branding.
Which colors balance the intensity of #740a04?
Is #740a04 readable on white or black?
#740a04 has a 11.74:1 contrast ratio on white and 1.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.