#740464 Hex Color
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This deep, dim magenta feels moody and mysterious. Because it is highly saturated, #740464 works best as an accent color rather than a large background, where it can easily overwhelm a layout. It pairs exceptionally well with muted gold or soft cream, providing enough contrast for white text to remain legible. The hex code is #740464.
Questions about #740464
What is #740464 in RGB, HSL and CMYK?
In RGB, #740464 is rgb(116, 4, 100), in HSL hsl(309, 93%, 24%) and in CMYK 0%, 97%, 14%, 55%.
How should I use #740464 in a design layout?
Because #740464 is highly saturated and intense, it works best as a punchy accent color rather than a primary background. It is ideal for call-to-action buttons or small graphic elements that need to grab immediate visual attention.
What colors pair well with #740464?
Is #740464 readable on white or black?
#740464 has a 10.80:1 contrast ratio on white and 1.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.