#740099 Hex Color
Deep purple with a moody edge
Reach for #740099 when a design needs a dark purple with real punch. The hex code sits deep on the value scale but holds its saturation, so it reads rich instead of muddy. That mix of gloom and intensity suits moody backgrounds, luxury branding, and gaming interfaces. White text clears contrast checks on it easily. Pair it with muted gold for royalty vibes or charcoal for a colder, more serious feel.
Questions about #740099
What is #740099 in RGB, HSL and CMYK?
In RGB, #740099 is rgb(116, 0, 153), in HSL hsl(285, 100%, 30%) and in CMYK 24%, 100%, 0%, 40%.
What colors pair well with #740099?
Muted gold, dusty rose, and charcoal all flatter #740099. Gold pulls out its luxury side, while charcoal keeps it grounded in dark interfaces. Skip bright greens, which fight its cool undertone.
Is #740099 readable on white or black?
#740099 has a 9.53:1 contrast ratio on white and 2.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.