#740000 Hex Color
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The hex code #740000 is a deep, moody red that commands attention through sheer intensity. Because it sits low on the brightness scale, it creates a serious tone perfect for formal, traditional branding. It provides an excellent high-contrast backdrop for white typography. Avoid using this shade in small UI elements where it can read as muddy. Instead, employ it as a dominant 60% base for atmospheric design.
Questions about #740000
What is #740000 in RGB, HSL and CMYK?
In RGB, #740000 is rgb(116, 0, 0), in HSL hsl(0, 100%, 23%) and in CMYK 0%, 100%, 100%, 55%.
What design elements should I pair with #740000?
Because #740000 is a dark, intense red, it requires high-contrast partners for legibility. Pair it with cream or off-white to prevent the design from appearing somber. Avoid placing it against black, as the contrast ratio is usually insufficient for accessible, readable interface design.
Is #740000 suitable for small UI icons or text?
Using #740000 for small UI elements or fine-weight typography is discouraged because the color can easily lose definition. It is much more effective as a large-scale structural element or a heavy, dominant base for atmospheric branding that establishes a serious tone.
Is #740000 readable on white or black?
#740000 has a 12.05:1 contrast ratio on white and 1.74:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.