#73A54D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Muted, leafy green with a soft yellow undertone. The hex code #73a54d sits at medium lightness and low saturation, so it reads natural instead of neon, a good fit for outdoor, sports, and energy drink branding. Use it as a supporting tone with cream or deep plum rather than a full background. Black text on it reaches 7.2:1, clearing WCAG AA.
Questions about #73a54d
What is #73a54d in RGB, HSL and CMYK?
In RGB, #73a54d is rgb(115, 165, 77), in HSL hsl(94, 36%, 47%) and in CMYK 30%, 0%, 53%, 35%.
What colors pair well with #73a54d?
Warm cream, deep plum, and charcoal all flatter this green because they share its muted, grounded character. Bright saturated colors tend to overpower it, so keep them to small accents.
Is #73a54d readable on white or black?
#73a54d has a 2.90:1 contrast ratio on white and 7.21:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.