#739FB0 Hex Color
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Cool and dusty, #739fb0 is a muted cyan with gray undertones and moderate lightness. Its restrained saturation suggests trust, freedom, and refreshing openness without feeling loud. Use the hex code #739fb0 as a supporting color in technology, aerospace, or communication branding, pairing it with charcoal for crisp contrast. Black text reads clearly over this shade.
Questions about #739fb0
What is #739fb0 in RGB, HSL and CMYK?
In RGB, #739fb0 is rgb(115, 159, 176), in HSL hsl(197, 28%, 57%) and in CMYK 35%, 10%, 0%, 31%.
Does #739fb0 read as a warm or cool color?
#739fb0 reads as a cool, muted cyan because its blue-green hue is softened by gray undertones and restrained saturation, giving it a calm, open character that suits technology interfaces, communication themes, and spacious visual systems.
What colors pair well with #739fb0?
Pair #739fb0 with charcoal for crisp contrast, or use white and pale cool neutrals for an airy layout; warm accents such as terracotta or burgundy can balance its coolness when you need more visual energy without overwhelming the muted base.
Is #739fb0 readable on white or black?
#739fb0 has a 2.87:1 contrast ratio on white and 7.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.