#739660 Hex Color
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This dusty, desaturated green feels matte and grounded. Because it lacks harsh brightness, #739660 functions perfectly as a subtle background for organic branding or nature-inspired UI layouts. This hex code offers sufficient contrast for legible black text, making it a reliable choice for body content.
Questions about #739660
What is #739660 in RGB, HSL and CMYK?
In RGB, #739660 is rgb(115, 150, 96), in HSL hsl(99, 22%, 48%) and in CMYK 23%, 0%, 36%, 41%.
What makes #739660 a good choice for text and UI?
The color #739660 provides enough contrast to remain legible when paired with black or dark gray text, making it a reliable choice for UI components and body copy. It avoids the harshness of brighter greens, which helps reduce eye strain during extended reading.
Which colors pair well with #739660 for a palette?
This shade harmonizes naturally with earthy tones like terracotta or warm neutrals, which emphasize its organic, matte qualities. For a more modern, professional look, try pairing it with deep charcoal or soft off-white hues to maintain a balanced, readable interface.
Is #739660 readable on white or black?
#739660 has a 3.35:1 contrast ratio on white and 6.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.