#738BC9 Hex Color
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This cool, dusty blue feels restrained and professional. Its desaturated quality makes it an excellent choice for backgrounds in corporate interfaces where reliability matters. Because it maintains a 6.3:1 contrast ratio against black text, it works well for readable UI layouts. The hex code for this matte shade is #738bc9, which pairs with charcoal grays for a clean, understated look.
Questions about #738bc9
What is #738bc9 in RGB, HSL and CMYK?
In RGB, #738bc9 is rgb(115, 139, 201), in HSL hsl(223, 44%, 62%) and in CMYK 43%, 31%, 0%, 21%.
What colors pair well with #738bc9 in a design?
#738bc9 functions best as a stabilizing base when paired with high-contrast neutral text like charcoal. You can also introduce warmth using soft, muted terracotta accents, which creates a sophisticated and balanced visual tension against the cool blue foundation.
Is #738bc9 readable on white or black?
#738bc9 has a 3.35:1 contrast ratio on white and 6.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.