#738B13 Hex Color
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#738b13 is a muted lime with olive and yellow undertones, sitting at a medium-dark lightness. Its restrained saturation suggests grounded growth rather than electric energy, making it useful for nature brands, sports graphics, gaming interfaces, and energy drink packaging. Use it as a supporting tone or accent with charcoal; black text reaches about a 5.4:1 contrast ratio. The hex code is #738b13.
Questions about #738b13
What is #738b13 in RGB, HSL and CMYK?
In RGB, #738b13 is rgb(115, 139, 19), in HSL hsl(72, 76%, 31%) and in CMYK 17%, 0%, 86%, 45%.
What colors pair well with #738b13?
The muted lime of #738b13 pairs well with charcoal, warm white, dark blue, and muted terracotta, which provide contrast without making its yellow-green cast feel harsh across brand palettes and interface surfaces. Use charcoal for text, reserve dark blue for structure, and keep terracotta to small accents.
Where should designers use #738b13?
Use #738b13 as a supporting tone or compact accent rather than a full-page background, especially in nature branding, sports graphics, gaming UI, and energy drink packaging, where stronger colors may overwhelm the layout. Its moderate lightness can look muddy across large areas.
Is #738b13 readable on white or black?
#738b13 has a 3.86:1 contrast ratio on white and 5.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.