#738AB5 Hex Color
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Muted and ashy, #738ab5 is a cool blue with low saturation and a matte, slightly gray finish. Its restrained character suggests trust and reliability, making it useful for finance, healthcare, government, and technology interfaces. Use it as a supporting tone beside navy or warm ivory, since it can feel washed out against white. The hex code #738ab5 supports black body text at about 6:1 contrast.
Questions about #738ab5
What is #738ab5 in RGB, HSL and CMYK?
In RGB, #738ab5 is rgb(115, 138, 181), in HSL hsl(219, 31%, 58%) and in CMYK 36%, 24%, 0%, 29%.
What colors pair well with #738ab5?
Is #738ab5 warm or cool, and what mood does it create?
#738ab5 reads as a cool, muted blue because its low saturation and gray cast soften the hue toward slate, giving it a restrained, matte appearance that feels calm rather than vivid or energetic. It suits trust-focused interfaces and formal visual systems.
Is #738ab5 readable on white or black?
#738ab5 has a 3.48:1 contrast ratio on white and 6.03:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.