#73896E Hex Color
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The hex code #73896e is a medium-light green with gray undertones and a matte, dusty finish. Its low saturation creates a steady, understated feel suited to sustainable brands, garden products, pharmacy interfaces, and finance layouts. Use it as a supporting tone beside warm ivory or deep charcoal; black text reaches about 5.5:1 contrast for readable body copy.
Questions about #73896e
What is #73896e in RGB, HSL and CMYK?
In RGB, #73896e is rgb(115, 137, 110), in HSL hsl(109, 11%, 48%) and in CMYK 16%, 0%, 20%, 46%.
What colors pair well with #73896e?
The #73896e hex color pairs well with warm ivory for soft natural contrast and charcoal for stronger definition; its gray undertones also work with muted terracotta or restrained olive accents in calm, earthy palettes.
Where does #73896e work best?
The #73896e hex color works well as a supporting tone in sustainable branding, garden products, pharmacy interfaces, and finance layouts, where its low saturation adds calm without the brightness of a vivid green. Pair it with light neutrals for readable layouts.
Is #73896e readable on white or black?
#73896e has a 3.79:1 contrast ratio on white and 5.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.