#738955 Hex Color
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#738955 is a muted lime-olive with ashy undertones and a matte, dusty finish. Its restrained saturation feels grounded and dependable, with a calm connection to nature. Use the hex code as a supporting tone for outdoor, organic, sports, or military branding. Across large areas, it can look muddy. Black text has about 5.4:1 contrast, enough for WCAG AA body text.
Questions about #738955
What is #738955 in RGB, HSL and CMYK?
In RGB, #738955 is rgb(115, 137, 85), in HSL hsl(85, 23%, 44%) and in CMYK 16%, 0%, 38%, 46%.
What colors pair well with #738955?
#738955 pairs well with charcoal, warm cream, and muted terracotta, which give its dusty yellow-green base enough contrast while preserving an understated, natural feel across brand palettes and editorial layouts.
Is #738955 readable on white or black?
#738955 has a 3.86:1 contrast ratio on white and 5.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.