#738269 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Muted and ashy, #738269 is a subdued lime-green with gray undertones and a matte, earthy finish. The hex code #738269 suits nature-led branding, outdoor products, gaming interfaces, and supporting elements better than high-impact calls to action. Use it as a mid-tone base with warm cream or rust, and pair it with black text for readable body copy at about 5.1:1 contrast.
Questions about #738269
What is #738269 in RGB, HSL and CMYK?
In RGB, #738269 is rgb(115, 130, 105), in HSL hsl(96, 11%, 46%) and in CMYK 12%, 0%, 19%, 49%.
What colors pair well with #738269?
#738269 pairs well with warm cream, rust, and terracotta, which bring out its earthy character without overwhelming its muted green base, while darker neutrals add structure and black keeps text readable.
Is #738269 readable on white or black?
#738269 has a 4.09:1 contrast ratio on white and 5.12:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.