#737F48 Hex Color
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#737f48 is an ashy, dusty yellow-olive with low saturation and a warm, mellow feel. Its earthy character suggests nature, resilience, and practical optimism, fitting outdoor, organic, construction, or budget-focused branding. Use it as a supporting tone with charcoal or terracotta; black text provides about 4.9:1 contrast, enough for WCAG AA body text. The hex code is #737f48.
Questions about #737f48
What is #737f48 in RGB, HSL and CMYK?
In RGB, #737f48 is rgb(115, 127, 72), in HSL hsl(73, 28%, 39%) and in CMYK 9%, 0%, 43%, 50%.
What colors pair well with #737f48?
#737f48 pairs well with charcoal for a grounded contrast, while terracotta adds warmth and an organic edge. Cream can lighten the palette, but use it selectively because the muted yellow-olive may look dull beside pale neutrals.
Is #737f48 suitable for text and backgrounds?
#737f48 works best as a background with black text, which provides about 4.9:1 contrast and meets WCAG AA for normal body text. Avoid relying on white text for small copy, and test exact font weights and sizes in the final interface.
Is #737f48 readable on white or black?
#737f48 has a 4.32:1 contrast ratio on white and 4.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.