#737974 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Muted and ashy, #737974 sits between green and gray with low saturation and medium-dark lightness. Its dusty tone suggests safety and reliability, making it useful for sustainability, pharmacy, finance, and natural branding. Use it as a supporting color beside warm ivory or rust, since large areas can look muddy. The hex code for this shade is #737974.
Questions about #737974
What is #737974 in RGB, HSL and CMYK?
In RGB, #737974 is rgb(115, 121, 116), in HSL hsl(130, 3%, 46%) and in CMYK 5%, 0%, 4%, 53%. Browse more shades of gray with names and hex codes.
What colors pair well with #737974?
#737974 pairs well with warm ivory, terracotta, rust, and muted blue, because these accents add warmth or contrast while preserving the shade’s soft, dependable green-gray character in branding and interface palettes.
Does #737974 read warm or cool?
#737974 reads slightly cool and neutral rather than warm, as its muted green cast sits close to gray; warm ivory, tan, or terracotta accents can soften that impression and make a palette feel more welcoming.
Is #737974 readable on white or black?
#737974 has a 4.45:1 contrast ratio on white and 4.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.