#7368D0 Hex Color
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A saturated, mid-tone purple, #7368d0 brings a strong dose of energy to digital interfaces. It acts best as an accent color for calls to action or UI highlights rather than a full background. Pair it with dark, muted grays to keep the intensity balanced. Since black text provides a compliant 4.6:1 contrast, this hex code remains legible even when used for small, bold details.
Questions about #7368d0
What is #7368d0 in RGB, HSL and CMYK?
In RGB, #7368d0 is rgb(115, 104, 208), in HSL hsl(246, 53%, 61%) and in CMYK 45%, 50%, 0%, 18%.
What colors complement #7368d0 in a design palette?
Because #7368d0 is a saturated mid-tone, it pairs effectively with dark, muted charcoal or slate grays to balance its high energy. Avoid pairing it with other highly saturated hues, which often causes the text to vibrate or become visually straining.
Is #7368d0 readable on white or black?
#7368d0 has a 4.54:1 contrast ratio on white and 4.61:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.