#735F52 Hex Color
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#735f52 is a muted, matte shade with dusty orange and gray-brown undertones. Its dark, ashy character brings warmth and understated strength to vintage, coffee, food, and artisan branding. Use it as a supporting tone with cream and pale blue, since large areas can feel heavy. White text remains readable at about 6.0:1 contrast. The hex code is #735f52.
Questions about #735f52
What is #735f52 in RGB, HSL and CMYK?
In RGB, #735f52 is rgb(115, 95, 82), in HSL hsl(24, 17%, 39%) and in CMYK 0%, 17%, 29%, 55%.
What colors pair well with #735f52?
#735f52 pairs well with cream for a softer, warmer palette, while pale blue adds cool contrast; charcoal can reinforce its grounded feel when used selectively. Keep the brown as a supporting tone to avoid a heavy overall result.
Does #735f52 read as a warm or cool color?
#735f52 reads as a warm, muted neutral because its brown base carries dusty orange undertones, even though its gray content softens the warmth. That balance makes it feel earthy and restrained rather than bright or strongly red.
Is #735f52 readable on white or black?
#735f52 has a 6.02:1 contrast ratio on white and 3.48:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.