#734E89 Hex Color
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Muted and cool, #734e89 is a dark, dusty purple with gray undertones and restrained saturation. Its matte appearance creates a serious, mysterious mood without vivid violet’s intensity. Use it as a supporting tone beside warm ivory or muted gold in branding, editorial layouts, and spiritual themes. The hex code #734e89 supports white text with about 6.6:1 contrast.
Questions about #734e89
What is #734e89 in RGB, HSL and CMYK?
In RGB, #734e89 is rgb(115, 78, 137), in HSL hsl(278, 27%, 42%) and in CMYK 16%, 43%, 0%, 46%.
Does #734e89 read as warm or cool?
#734e89 reads as a cool purple because its muted hue leans away from warm red and yellow, while gray undertones reduce vividness. That balance creates a serious, matte appearance rather than the energetic look of bright violet.
What colors pair well with #734e89?
#734e89 pairs well with warm ivory, muted gold, soft gray, and deep charcoal, which either soften its coolness or add gentle contrast without competing with the purple’s restrained, low-saturation character.
Is #734e89 readable on white or black?
#734e89 has a 6.60:1 contrast ratio on white and 3.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.