#734E3F Hex Color
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This dark, dusty brown offers a matte, unsaturated finish that reads serious and grounded. Because of its muted, ashy quality, #734e3f works best as a supporting tone rather than a large background. It pairs exceptionally well with muted cream or soft sage green, providing enough contrast for accessibility. The hex code for this moody, organic brown is #734e3f.
Questions about #734e3f
What is #734e3f in RGB, HSL and CMYK?
In RGB, #734e3f is rgb(115, 78, 63), in HSL hsl(17, 29%, 35%) and in CMYK 0%, 32%, 45%, 55%.
How should I use #734e3f in a color palette?
Is #734e3f considered a warm or cool brown?
This color sits on the cooler side of the brown spectrum due to its distinct ashy, unsaturated undertones. Its lack of bright red or orange warmth gives it a serious, grounded, and almost grayed-out quality that feels professional and calm.
Is #734e3f readable on white or black?
#734e3f has a 7.26:1 contrast ratio on white and 2.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.