#733381 Hex Color
A grounded and shadowy deep purple
#733381 is a muted, desaturated purple with a cool, shadowy quality. Its grounded, dark tone works best as a secondary accent rather than a primary background to avoid an overly gloomy aesthetic. Use it to provide contrast against soft creams or warm grays in branding or UI design. This hex code offers excellent readability with white text, making it reliable for dark mode interfaces.
Questions about #733381
What is #733381 in RGB, HSL and CMYK?
In RGB, #733381 is rgb(115, 51, 129), in HSL hsl(289, 43%, 35%) and in CMYK 11%, 60%, 0%, 49%.
How should #733381 be used in branding?
Use #733381 as a grounding secondary accent rather than a primary background to avoid an overly gloomy aesthetic. It creates sophisticated, high-contrast results when paired with light, neutral tones like soft creams or warm grays for modern web interfaces.
Does #733381 work well for UI text?
Yes, #733381 offers excellent readability when used as a dark background color with white text. Its cool, shadowy nature provides a reliable and accessible alternative to pure black in dark mode designs without feeling too harsh or intense.
Is #733381 readable on white or black?
#733381 has a 8.33:1 contrast ratio on white and 2.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.