#731A5B Hex Color
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#731a5b is a dark, muted magenta with plum and burgundy undertones. Its low lightness gives layouts a serious, mysterious mood, while restrained saturation keeps it refined rather than loud. Use it as a dominant background for nightlife, cosmetics, or romance branding. White text has about 10.4:1 contrast here. The hex code is #731a5b.
Questions about #731a5b
What is #731a5b in RGB, HSL and CMYK?
In RGB, #731a5b is rgb(115, 26, 91), in HSL hsl(316, 63%, 28%) and in CMYK 0%, 77%, 21%, 55%.
What colors pair well with #731a5b?
Does #731a5b feel warm or cool?
#731a5b reads as a cool-leaning dark magenta because its purple and blue influence temper the red, giving it a mysterious, sophisticated mood that suits dramatic backgrounds, evening-themed interfaces, and beauty-focused branding.
Is #731a5b readable on white or black?
#731a5b has a 10.35:1 contrast ratio on white and 2.02:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.