#730D0D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark red #730d0d has low lightness and strong warm saturation, giving designs a serious, intense, and traditional feel. Use the hex code #730d0d as a supporting tone for wine, luxury, sports, or autumn branding, rather than a broad background that may feel heavy. White text provides strong contrast for headings and small body copy.
Questions about #730d0d
What is #730d0d in RGB, HSL and CMYK?
In RGB, #730d0d is rgb(115, 13, 13), in HSL hsl(0, 80%, 25%) and in CMYK 0%, 89%, 89%, 55%.
What colors pair well with #730d0d?
#730d0d pairs well with cream, warm ivory, muted gold, charcoal, and dusty rose; these choices soften its depth or reinforce its rich, traditional character without competing with its strong red warmth.
Is #730d0d a warm or cool color?
#730d0d reads as a warm, dark red because red strongly outweighs its minimal green and blue components, giving it an intense, grounded, traditional feel rather than a bright or playful appearance.
Is #730d0d readable on white or black?
#730d0d has a 11.71:1 contrast ratio on white and 1.79:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.