#730101 Hex Color

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Hex color #730101 graphic
A red pushed so far down it turns to maroon. #730101 reads moody and formal, which suits wine branding, dark mode backgrounds, and autumn palettes. White text sits cleanly on it at about 12.1:1 contrast, well past WCAG AA. Use it as a dominant base rather than an accent, and pair it with muted gold or dusty rose to keep it from going flat.

Questions about #730101

What is #730101 in RGB, HSL and CMYK?
In RGB, #730101 is rgb(115, 1, 1), in HSL hsl(0, 98%, 23%) and in CMYK 0%, 99%, 99%, 55%.
What colors pair well with #730101?
Muted gold, dusty rose, and cream all flatter this dark red without fighting it. For a richer, less expected mix, try sage or charcoal, which calm its warmth and give it a formal edge.
Is #730101 readable on white or black?
#730101 has a 12.11:1 contrast ratio on white and 1.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.