#730075 Hex Color
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#730075 is a dark, saturated purple with a cool magenta undertone. Its low lightness gives it a moody, dim quality that works well for nightlife branding, luxury packaging, and dark mode interfaces. White text passes contrast checks easily on top of it. The shade can read muddy at large sizes next to bright colors, so treat #730075 as a dominant base or a rich accent rather than a fine detail color.
Questions about #730075
What is #730075 in RGB, HSL and CMYK?
In RGB, #730075 is rgb(115, 0, 117), in HSL hsl(299, 100%, 23%) and in CMYK 2%, 100%, 0%, 54%.
What colors pair well with #730075?
This purple reads richest next to soft neutrals like cream, dove gray, or muted mauve. A warm gold accent also lifts its dark magenta undertone without clashing.
Is #730075 a warm or cool color?
It leans cool, since red and blue sit close together in its makeup with blue pulling slightly ahead. That cool edge keeps it feeling moody rather than playful.
Is #730075 readable on white or black?
#730075 has a 10.57:1 contrast ratio on white and 1.98:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.