#730027 Hex Color
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#730027 is a dark, highly saturated red with warm wine and plum undertones. This hex code feels serious, intense, and traditional, making it effective for luxury branding, autumn palettes, sports graphics, and moody backgrounds. Use it as a dominant base with lighter text and restrained accents; white text has about 11.9:1 contrast and meets WCAG AA body-text requirements.
Questions about #730027
What is #730027 in RGB, HSL and CMYK?
In RGB, #730027 is rgb(115, 0, 39), in HSL hsl(340, 100%, 23%) and in CMYK 0%, 100%, 66%, 55%.
What colors pair well with #730027?
For a balanced palette, #730027 pairs well with charcoal, soft cream, muted gold, and sage, which temper its saturated warmth without making the design feel flat or overly formal on screen.
Is #730027 readable on white or black?
#730027 has a 11.94:1 contrast ratio on white and 1.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.