#72A8F5 Hex Color
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#72a8f5 is a pastel, cool blue with a milky softness that reads gentle and trustworthy. That makes it a fit for healthcare, finance, and baby products. Black text on it hits about 8.6:1 contrast, so it holds up as a background for body copy. Desaturated, it drifts toward gray (see what colors make gray). Pair it with warm terracotta or charcoal rather than pure white.
Questions about #72a8f5
What is #72a8f5 in RGB, HSL and CMYK?
In RGB, #72a8f5 is rgb(114, 168, 245), in HSL hsl(215, 87%, 70%) and in CMYK 53%, 31%, 0%, 4%.
What colors pair well with #72a8f5?
Warm coral, terracotta, and charcoal balance the cool, milky tone of #72a8f5. Deep navy also grounds it well in finance or tech layouts.
Is #72a8f5 readable on white or black?
#72a8f5 has a 2.43:1 contrast ratio on white and 8.63:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.