#72A68C Hex Color
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Somewhere between sage and a eucalyptus leaf, this dusty green leans gray instead of bright. That low saturation gives #72a68c a settled, dependable feel, which suits organic, pharmacy, and finance branding. Use it as a supporting tone or UI background rather than the hero color, since it can read muddy in large fields. Black text sits comfortably on it at about 7.5:1 contrast, clearing WCAG AA for body copy. Warm terracotta and deep plum accents flatter it well.
Questions about #72a68c
What is #72a68c in RGB, HSL and CMYK?
In RGB, #72a68c is rgb(114, 166, 140), in HSL hsl(150, 23%, 55%) and in CMYK 31%, 0%, 16%, 35%.
What colors pair well with #72a68c?
Terracotta, deep plum, and warm cream all bring out the dusty side of #72a68c. For something darker, pair it with charcoal or espresso brown instead of navy to keep the palette feeling earthy.
Is #72a68c readable on white or black?
#72a68c has a 2.78:1 contrast ratio on white and 7.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.