#728FD3 Hex Color
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Muted and cool, #728fd3 is a medium-light blue with soft gray undertones and restrained saturation. Its steady appearance suits security, finance, healthcare, and technology interfaces where reliability matters. Use it as a supporting brand color beside navy or warm white. The hex code #728fd3 provides about 6.6:1 contrast with black text, meeting WCAG AA for body copy.
Questions about #728fd3
What is #728fd3 in RGB, HSL and CMYK?
In RGB, #728fd3 is rgb(114, 143, 211), in HSL hsl(222, 52%, 64%) and in CMYK 46%, 32%, 0%, 17%.
What colors pair well with #728fd3?
#728fd3 pairs well with navy, warm white, charcoal, and muted mauve, creating grounded palettes that preserve its cool, reliable feel in interface and brand work.
Is #728fd3 warm or cool?
#728fd3 reads as a cool blue because its muted blue base and soft gray undertones reduce warmth; it conveys steadiness and trust for security, finance, healthcare, and technology interfaces.
Is #728fd3 readable on white or black?
#728fd3 has a 3.18:1 contrast ratio on white and 6.58:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.