#728CAF Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

A dusty, unsaturated blue with a distinct ashy undertone, #728caf feels controlled and professional. It lacks the punch of primary colors, which makes it an excellent choice for background UI elements where you need to convey reliability without distraction. Since black text provides a strong 6.1:1 contrast ratio against the hex code, it remains highly readable for small body text applications.
Questions about #728caf
What is #728caf in RGB, HSL and CMYK?
In RGB, #728caf is rgb(114, 140, 175), in HSL hsl(214, 28%, 57%) and in CMYK 35%, 20%, 0%, 31%.
What design applications suit the #728caf shade best?
#728caf performs exceptionally well as a background color for professional interfaces or dashboards where visual noise must be minimized. It provides a structured, reliable aesthetic that pairs perfectly with crisp, dark text for maximum accessibility and readability.
Does #728caf read as a warm or cool tone?
While technically a blue, #728caf leans into a cool, ashy territory due to its desaturated nature and gray undertones. This prevents it from feeling too vibrant or energetic, allowing it to anchor compositions without overwhelming other primary design elements.
Is #728caf readable on white or black?
#728caf has a 3.45:1 contrast ratio on white and 6.08:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.