#727AD3 Hex Color
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This muted indigo carries a cool, desaturated presence that avoids feeling overly loud. Because it maintains a 5.4:1 contrast ratio against black text, it functions well as a reliable base or primary UI element. Pairing #727ad3 with warm terracottas creates a sophisticated, balanced palette. The hex code for this cool, tempered shade is #727ad3.
Questions about #727ad3
What is #727ad3 in RGB, HSL and CMYK?
In RGB, #727ad3 is rgb(114, 122, 211), in HSL hsl(235, 52%, 64%) and in CMYK 46%, 42%, 0%, 17%.
What colors pair well with #727ad3?
You can achieve a sophisticated and balanced aesthetic by pairing #727ad3 with warm, earthy tones like terracotta. These natural, burnt orange shades provide a necessary visual contrast that warms up the cool, desaturated undertones of the indigo.
Is #727ad3 readable on white or black?
#727ad3 has a 3.86:1 contrast ratio on white and 5.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.