#726648 Hex Color
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#726648 is a dark, dusty yellow-olive with low saturation and ashy brown undertones. Its matte character suggests earth, tradition, and restraint, making it useful for outdoor, organic, military, or budget-focused branding. Use it as a supporting tone with warm cream or faded rust. White text maintains about 5.7:1 contrast. The hex code is #726648.
Questions about #726648
What is #726648 in RGB, HSL and CMYK?
In RGB, #726648 is rgb(114, 102, 72), in HSL hsl(43, 23%, 36%) and in CMYK 0%, 11%, 37%, 55%.
What colors pair well with #726648?
#726648 pairs well with warm cream, faded rust, and terracotta, while charcoal adds stronger contrast and helps define its muted olive-brown base in a restrained, earthy palette without making the combination feel harsh or overly bright.
Does #726648 read as warm or cool?
#726648 reads as warm-leaning because its yellow-olive base is softened by brown undertones, although its low saturation and ashy finish keep it from feeling bright or strongly golden in most palettes and lighting conditions.
Is #726648 readable on white or black?
#726648 has a 5.66:1 contrast ratio on white and 3.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.