#726394 Hex Color
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Somewhere between a faded lavender field and dusk. #726394 is a dusty, cool violet with gray undertones, and its low saturation keeps things calm and understated. It earns its keep as a supporting tone in dark UI and moody branding, and white text reads clearly on it at about 5.3:1. Pair it with muted gold for contrast that feels intentional. The hex code #726394 suits designers who want purple without the punch.
Questions about #726394
What is #726394 in RGB, HSL and CMYK?
In RGB, #726394 is rgb(114, 99, 148), in HSL hsl(258, 20%, 48%) and in CMYK 23%, 33%, 0%, 42%.
What colors pair well with #726394?
Muted gold, sage, and warm cream all flatter #726394 because their warmth offsets its cool, ashy base. For darker schemes, try deep plum or charcoal to keep the mood moody but layered.
Is #726394 readable on white or black?
#726394 has a 5.34:1 contrast ratio on white and 3.92:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.