#726373 Hex Color
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A muted, ashy purple with gray undertones, #726373 feels restrained, reflective, and slightly mysterious. Its dark, matte value suits supporting backgrounds, spiritual branding, luxury packaging, and moody interfaces. Use it with soft ivory or tarnished gold for structure and warmth. The hex code #726373 supports white body text at about a 5.6:1 contrast ratio.
Questions about #726373
What is #726373 in RGB, HSL and CMYK?
In RGB, #726373 is rgb(114, 99, 115), in HSL hsl(296, 7%, 42%) and in CMYK 1%, 14%, 0%, 55%. Browse more shades of gray with names and hex codes.
What colors pair well with #726373?
Soft ivory and tarnished gold pair well with #726373, adding light and warmth without overpowering its muted purple character. For a stronger, quieter contrast, use charcoal or deep navy in small amounts.
Is #726373 readable on white or black?
#726373 has a 5.60:1 contrast ratio on white and 3.74:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.