#725C40 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

This dark, muted brown carries a dusty, ashy character that works best as a supporting element rather than a dominant base. It pairs effectively with creams or muted gold to soften its inherent rigidity. Because it holds strong accessibility for small text, #725c40 is a reliable choice for long-form reading interfaces. The hex code #725c40 adds a serious, grounded weight to organic or vintage branding.
Questions about #725c40
What is #725c40 in RGB, HSL and CMYK?
In RGB, #725c40 is rgb(114, 92, 64), in HSL hsl(34, 28%, 35%) and in CMYK 0%, 19%, 44%, 55%.
What colors pair best with #725c40 in a design scheme?
Use #725c40 alongside soft creams or muted golds to soften its rigid, ashy character. For a more sophisticated contrast, try pairing this brown with a deep charcoal or a subtle off-white to create a balanced, professional aesthetic that feels grounded.
Is #725c40 suitable for long-form web text?
Yes, #725c40 serves as a reliable choice for long-form reading interfaces because it holds strong accessibility for small text. Its darkened, muted tone reduces eye strain compared to harsh black, providing a comfortable reading experience on light backgrounds.
Is #725c40 readable on white or black?
#725c40 has a 6.32:1 contrast ratio on white and 3.32:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.