#724CB0 Hex Color
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Bold and cool, #724cb0 is a saturated purple with a slightly blue-violet cast. Its medium-dark value brings energy and focus to calls to action, gaming interfaces, luxury accents, and spiritual branding. Use it as a strong supporting color with charcoal or warm cream rather than a full-page background. White text achieves about a 6.2:1 contrast ratio here, meeting WCAG AA for body text. The hex code is #724cb0.
Questions about #724cb0
What is #724cb0 in RGB, HSL and CMYK?
In RGB, #724cb0 is rgb(114, 76, 176), in HSL hsl(263, 40%, 49%) and in CMYK 35%, 57%, 0%, 31%.
What colors pair well with #724cb0?
#724cb0 pairs well with warm cream, charcoal, and muted gold, which soften its cool blue-violet cast without competing with its saturated purple character while giving interfaces and marketing layouts a balanced, polished feel.
Where does #724cb0 work best in a design?
#724cb0 works best as a focused accent for calls to action, gaming interfaces, luxury details, and spiritual branding, rather than as a full-page background, where its medium-dark saturation can feel visually heavy.
Is #724cb0 readable on white or black?
#724cb0 has a 6.22:1 contrast ratio on white and 3.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.