#724BB0 Hex Color
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#724bb0 is a saturated violet purple with a cool, bluish undertone. Its strong, bold character makes it a natural small accent for buttons, links, and highlights, while full backgrounds can feel heavy. It flatters warm golds and deep plums better than plain grays. The hex code #724bb0 holds white text at about 6.3:1 contrast, enough for small body copy.
Questions about #724bb0
What is #724bb0 in RGB, HSL and CMYK?
In RGB, #724bb0 is rgb(114, 75, 176), in HSL hsl(263, 40%, 49%) and in CMYK 35%, 57%, 0%, 31%.
What text color works on #724bb0?
White text reads best on #724bb0 at about 6.3:1 contrast, which passes WCAG AA for small body text. Black text falls short of that threshold, so keep dark type off this shade.
What colors pair well with #724bb0?
Warm golds, deep plums, and soft cream bring out the best in #724bb0. Pair it with muted sage for a contrast that feels less obvious than the usual gray.
Is #724bb0 readable on white or black?
#724bb0 has a 6.27:1 contrast ratio on white and 3.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.