#724332 Hex Color
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Dark and muted, #724332 is a warm brown with dusty red undertones and a matte, grounded feel. Its low saturation gives it a serious, understated feel with grounded strength. The hex code #724332 works well as a supporting tone in food, coffee, craft, or vintage branding and supports readable white body text with about an 8.2:1 contrast ratio.
Questions about #724332
What is #724332 in RGB, HSL and CMYK?
In RGB, #724332 is rgb(114, 67, 50), in HSL hsl(16, 39%, 32%) and in CMYK 0%, 41%, 56%, 55%.
What colors pair well with #724332?
#724332 pairs well with sage, cream, and muted blue-green because their softer contrast balances its warm, dusty brown base. Use cream for space, sage for an organic feel, and blue-green for a cooler accent in restrained palettes.
Where does #724332 work best in a design?
#724332 works best as a supporting tone or dominant dark base in coffee, chocolate, artisan, organic, and vintage branding. Its low saturation can look muddy across large flat areas, so pair it with lighter neutrals or reserve it for strong contrast.
Is #724332 readable on white or black?
#724332 has a 8.18:1 contrast ratio on white and 2.56:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.