#723AB2 Hex Color
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Close to a ripe blackberry, this saturated purple has enough depth to stay moody and enough chroma to stay loud. The hex code #723ab2 works hardest as an accent or call to action, where its cool violet cast reads dramatic instead of muddy. White text holds about 7.1:1 contrast on it, so small type passes AA. Pair it with muted gold for extra richness.
Questions about #723ab2
What is #723ab2 in RGB, HSL and CMYK?
In RGB, #723ab2 is rgb(114, 58, 178), in HSL hsl(268, 51%, 46%) and in CMYK 36%, 67%, 0%, 30%.
What colors pair well with #723ab2?
Muted gold brings out its regal side, while charcoal and deep teal keep it moody. Avoid soft pastels next to it, since they can look washed out against this much saturation.
Is #723ab2 readable on white or black?
#723ab2 has a 7.08:1 contrast ratio on white and 2.96:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.