#723523 Hex Color
A grounded, earthy red for formal designs
This dark, earthy red carries a serious, grounded weight. As an unsaturated tone, #723523 lacks the aggressive pop of brighter crimsons, making it ideal for moody brand palettes or warm, rustic backgrounds. It offers excellent readability for white text, so use it as a base for formal designs. Pair it with soft cream or muted gold to balance its intensity and keep the composition from feeling too heavy.
Questions about #723523
What is #723523 in RGB, HSL and CMYK?
In RGB, #723523 is rgb(114, 53, 35), in HSL hsl(14, 53%, 29%) and in CMYK 0%, 54%, 69%, 55%.
What colors work best with #723523?
Is #723523 suitable for text?
Yes, #723523 acts as an excellent dark base color for white or off-white text due to its high readability and saturated, muted character. Its dark value ensures sufficient contrast ratios while maintaining a softer feel than pure black.
Is #723523 readable on white or black?
#723523 has a 9.33:1 contrast ratio on white and 2.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.