#718AB8 Hex Color
Cool, muted blue with quiet confidence

#718ab8 is a muted, ashy blue with a cool gray cast and matte finish. Its restrained saturation supports dependable, understated branding for finance, healthcare, government, and technology. Use it as a supporting tone beside charcoal or warm ivory rather than a dominant background. Black text reaches about 6.0:1 contrast, meeting WCAG AA for body text. The hex code is #718ab8.
Questions about #718ab8
What is #718ab8 in RGB, HSL and CMYK?
In RGB, #718ab8 is rgb(113, 138, 184), in HSL hsl(219, 33%, 58%) and in CMYK 39%, 25%, 0%, 28%.
What colors pair well with #718ab8?
The #718ab8 hex color pairs well with charcoal, warm ivory, and muted neutrals because its cool gray cast benefits from deep contrast and gentle warmth, making it useful for supporting accents, borders, panels, and secondary interface elements.
Does #718ab8 read as warm or cool?
#718ab8 reads as a cool color because its muted blue base is softened by a gray cast rather than warmed by yellow or red, giving it a calm, practical mood in most lighting and interface contexts.
Is #718ab8 readable on white or black?
#718ab8 has a 3.48:1 contrast ratio on white and 6.02:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.