#713026 Hex Color

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Hex color #713026 graphic
Muted and dark, #713026 sits between a brick red and an unsaturated, deep brown. This shade creates a serious, moody effect suitable for formal branding or autumn-inspired designs. The hex code #713026 functions best as a small accent rather than a full background to avoid a muddy appearance. White text provides high contrast against this dark, heavy tone.

Questions about #713026

What is #713026 in RGB, HSL and CMYK?
In RGB, #713026 is rgb(113, 48, 38), in HSL hsl(8, 50%, 30%) and in CMYK 0%, 58%, 66%, 56%.
How should I use #713026 in my design layout?
#713026 works best as a deliberate accent or detail rather than a full background to avoid a muddy, heavy visual weight. Because it is quite dark, pair it with cream or soft off-white text to ensure readability and maintain high contrast.
What color psychology does #713026 convey?
This deep, unsaturated red-brown evokes a sense of tradition, stability, and grounded warmth. It feels inherently serious and formal, making it a strong candidate for professional branding that wants to appear authoritative and established without relying on standard black or navy.
Is #713026 readable on white or black?
#713026 has a 9.75:1 contrast ratio on white and 2.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.