#697278 Hex Color
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A dusty blue-gray with barely any saturation, #697278 reads almost grey until warmer tones sit beside it. The hex code works well as a 60% base in finance, tech, and healthcare design, and white text passes AA on it at roughly 4.9:1 contrast. Its muted character signals reliability without effort. Pair it with terracotta or mustard to keep layouts from feeling flat.
Questions about #697278
What is #697278 in RGB, HSL and CMYK?
In RGB, #697278 is rgb(105, 114, 120), in HSL hsl(204, 7%, 44%) and in CMYK 13%, 5%, 0%, 53%. Browse more shades of gray with names and hex codes.
What colors pair well with #697278?
Is #697278 readable on white or black?
#697278 has a 4.90:1 contrast ratio on white and 4.27:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.