#696FA0 Hex Color
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#696fa0 is a muted, dusty indigo with cool undertones and a matte finish. This unsaturated shade creates a calm, understated base for meditation apps or spiritual branding. While it can read flat in large blocks, it pairs beautifully with warm, earthy terracotta tones for contrast. Use white text over this hex code to maintain accessibility, as it comfortably meets the required contrast standards.
Questions about #696fa0
What is #696fa0 in RGB, HSL and CMYK?
In RGB, #696fa0 is rgb(105, 111, 160), in HSL hsl(233, 22%, 52%) and in CMYK 34%, 31%, 0%, 37%.
What colors work best alongside #696fa0?
Warm, earthy tones like terracotta or soft creams create the best contrast against the cool, dusty nature of #696fa0. These pairings prevent the indigo from feeling too flat while maintaining a sophisticated and balanced overall aesthetic.
Is #696fa0 suitable for text-heavy interfaces?
Yes, #696fa0 works well as a background for light text, provided the text is high-contrast white or very pale gray. It maintains professional readability while offering a softer, more approachable alternative to standard navy or dark gray backgrounds.
Is #696fa0 readable on white or black?
#696fa0 has a 4.79:1 contrast ratio on white and 4.38:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.